Primary Palette
These are the three core colours that define EQUIP’s brand presence. Each tone has been selected for high contrast, bold expression, and consistent visibility across print and digital formats
Name:
Aztec Gold
rgb:
198, 144, 72
cmyk:
0,27,64,22
Hex:
C69048
Name:
Beige
rgb:
220,208,186
cmyk:
0,5,15,14
Hex:
DCD0BA
Name:
Isabelline
rgb:
244,241,234
cmyk:
0,1,4,4
Hex:
F4F1EA
Supporting shades for accents.
This secondary palette expands the brand’s visual flexibility. These colours are used to support the primary palette - adding contrast, depth, and variation across layouts, packaging, and digital content.
Use them sparingly and with intent. They’re designed to complement, not compete with, the core brand colours. Avoid assigning them primary roles unless specifically directed in a campaign or system.
Name:
Root Beer
rgb:
29, 11, 0
cmyk:
0, 62, 100, 89
Hex:
1D0B00
Name:
white
rgb:
255, 255, 255
cmyk:
0, 0, 0, 0
Hex:
ffffff