Our Wordmark
Equip’s wordmark features the Monsieur La Doulaise script, balancing tradition and modernity. Its flowing elegance and crafted swashes reflect the brand’s heritage roots while maintaining a forward-thinking aesthetic. The wordmark anchors Equip’s visual identity with grace and cultural weight.
wordmark
Clear Space for Wordmark
To ensure legibility and visual impact, the Equip wordmark must always be surrounded by clear space equal to the height of the capital “E.” No text, graphic, or image should encroach upon this area, preserving the wordmark’s clarity and integrity across all uses.
The minimum clear space around the logo is defined as ¼ of the total height (1/4h) of the logo.
This space acts as a buffer zone, preventing any elements (images, or graphics) from encroaching too closely and reducing legibility.
X
1/4
Misuse of Wordmark
The wordmark must never be stretched, rotated, recolored, overlaid, or combined with effects that could compromise its recognition or dilute Equip’s brand authority. Respecting these boundaries maintains the trust and coherent identity built into every curve.
Wrong
Not enough contrast between background and logo
Wrong
The logo proportions should be kept intact
Wrong
The logo should not be rotated
Apparel brand
Wrong
The logo should have enough space around it