Primary headline
Used for all hero messaging, key statements, and high-attention moments. Always in sentence case or lowercase. Tight tracking, no softness. It sets the tone before words even land.
Tracking
-2%
Leading
130%
Instrument Serif
Body
Used across paragraphs, explanations, and descriptive content. Professional but with character. Set at 18pt with 21.6pt leading by default for clean rhythm and readability.
Tracking
-2%
Leading
130%
Instrument Sans
Hierarchy & usage
The font’s spacing is key to maintaining clarity and consistency. Adjust tracking and kerning subtly to ensure balanced, readable text.
Use consistent leading to maintain hierarchy and visual flow across all applications. Proper spacing ensures the brand always looks sharp and professional
Tracking
-2%
Leading
130%
Its all about high street fashion
Tracking & leading is perfect
Tracking
-6%
Leading
130%
Its all about high street fashion
Tracking & leading is too tight
Tracking
4%
Leading
130%
Its all about high street fashion
Tracking & leading is too loose