What, why and for who
100x Engineers already has a global presence, but they needed a website tailored for the U.S. audience. The goal was to carry the same brand while making it resonate with U.S. users, all designed and developed within 5 days.
Primary audience
Beginners to intermediate learners who want hands-on AI skills and real project experience.
Secondary audience
Founders and recruiters looking for skilled, job-ready AI talent.
the design
With branding already in place, we focused on layout and element styles based on our research, tailoring the experience for the U.S. market while maintaining brand consistency.
Colors
The palette, carried over from the existing brand, combines white for simplicity, soft gray for balance, orange for energy, and black for contrast and readability, creating a futuristic yet trustworthy feel.
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TYPOGRAPHY
Gilroy-Bold
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JetBrains Mono
Typography
The pairing, also defined in the existing brand, uses Gilroy for titles and JetBrains Mono for body text, modern, legible, and aligned with their audience.
Research
We focused on quick quantitative research of existing market patterns. Dark themes and data-driven layouts stood out as common traits in well-received designs.
wireframe and iterations
We first shared wireframes to test the layout with the client’s copy. Once approved, we moved into prototyping, designing data-driven illustrations, using graphs and geometric shapes to visualize
AI and LLM models.
Development, QA & Launch
We built the site in Framer using bento layouts, updated content, and a responsive design to deliver a polished U.S. market website.
Before handover, we ran QA testing to fix issues like card responsiveness and image glitches, ensuring a smooth final delivery.
Monitoring & Analysis
We estimate the U.S. target audience to be between 200,000-450,000 people, based on global user numbers and U.S. share in EdTech/AI markets.
With 10,000-14,000 monthly visits we’re reaching about 4-6% of that audience strong early traction given the short timeframe.
